That’s the company that created Culver Schools’ new logo family and runs the online Varsity Shop selling merchandise with the new logos. From January to March, the company ran a contest with its Varsity Shops, in which the school corporations which had the most sales would receive free marketing materials.
As the first place winner, Culver Community Schools won five light pole banners, a $900 value. Culver’s marketing team has said it plans to hang the banners in the schools’ parking lot.
The team, made up of parents and teachers, has been working on the branding effort for the past several months. It’s seen as a way for the Culver Community School Corporation to control its image and potentially attract more families, at a time when per-student funding from the state has dropped. Rather than using money from the corporation’s budget, the branding effort’s been funded primarily through donations and fundraisers. Additionally, VIP Branding receives a large portion of the revenue from the sale of merchandise on the Varsity Shop, while 10 percent goes to the corporation.