A seven-year agreement has been reached between NASCAR and Camping World to remain as the entitlement sponsor of the truck series.
The new deal extends the exclusive rights as the title sponsor through 2022.
“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” said Steve Phelps, NASCAR chief marketing officer. “Camping World’s seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.”
The NCWTS boasts some of the most competitive racing in the sport and the Camping World and Good Sam Enterprises Chairman and CEO Marcus Lemonis is proud of the sponsorship.
“Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country,” said Lemonis. “Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it’s delivered. We expect to see continued success in the coming years.”
The new deal provides Camping World exclusive rights to market its Good Sam Roadside Assistance program as the Officials Roadside Assistance of NASCAR. It also provides official NASCAR status to two growing automobile companies. CarCash will be the official Auto Buying Service of NASCAR and AutoMatch USA will be the official Pre-owned Automobile Retailer of NASCAR.
The NASCAR Camping World Truck Series will get back to the track this Friday for a 167-lap event at Kansas Speedway. Racing begins at 8:30 p.m. ET.